Importance of Layout In Graphic Design

A layout is the arrangement to type & graphics on a website, banner & a presentation. It deals with the arrangement of visual elements so as to achieve specific communication objectives. A good layout should serve the purpose intended. It is necessary to plan the layout in advance to save time and create a consistent look for your design.

The success of a graphic design depends on the arrangement of the pieces in the correct position and sequence through their relationship with each other.

Good layouts are easy to follow & provide clear reader cues to help readers easily.

Make Brand Name Memorable

Graphic Design will tell you that when it comes to designing a memorable logo, it’s sometimes better to make it simpler. In this day and age of saturated markets, logo design has taken on a simplistic approach.

Think of brands like Apple, FedEx, Allpress Expresso, Nike, etc. What makes these brands memorable? What they all have in common? Apart from their products, it’s the unique design of their logos with hidden meaning that relates to their products.

A good design can make you stand in the crowd of competitors.

Increase Sales

Graphic designs help to increase your sales and are creating the next big wave and the science behind this is that the human eye comprehends an image 92% faster than a set of words, according to research. A good design captures the attention of potential customers. It can generate an interest in the product and motivate a customer to purchase it. If your product packaging website or retail store is attractive, the chance of your success is pretty high.
In today’s world, less is more. A good quality visual with a graphic design and catchy tagline has greater potential than several pages or advertisements. The golden rule is to avoid clutter, and this helps in clearing the confusion brewing up in the minds of the customers.

A good and clear message is more effective than multiple bombarding of less important messages.

Typography

Typography is the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It expresses hierarchy and brand presence. It can also refer to the art of working with text. A creative explosion of typography came into existence with the birth of the internet. Great typography will establish a strong visual hierarchy, provide a graphic balance to the website, and set the product’s overall tone. Unique & consistent typography will help you to establish a strong user following, build trust with your users, and help to carry your brand forward.

Your website must be visually stimulating and memorable, and typography plays a huge role in this process.

Graphic Design Builds Relationships

Building relationships with your graphic design, 'clients' is a key element in running a successful graphic design business. Graphic Design is a highly competitive field, and while artistic skill and creative flair are undeniably important, these qualities aren’t enough to ensure success.

Few points to be Noted to keep a good relationship with your clients.:

• • Let your client’s needs form the basis of your relationship.
• • Say no when necessary.
• • Communicate carefully.
• • Deliver what you promise.
• • Handle criticism like a professional.

By connecting with the Graphic Design Ideas, we can create impressive and smarter designs.

Graphic Design in Digital Marketing

Marketing graphic design is a way of communicating and promoting a brand’s products or services in a visually appealing way. It also acts as one of the key components to build brand awareness and influence the customer’s decision-making process.
Designers who create graphics for advertising and marketing purposes work directly with decision-makers and marketing professionals. In other words, we can say that Graphic Design & Marketing needs to go hand in hand. Because Marketing helps to create interest in your brand & Design helps you visually communicate with your customers.

Graphic Design Marketing is the face of your brand. So it is necessary to combine 'Smart Marketing' with 'Great Design'.

Art and Illustration for Graphic Design

Graphic art and illustration are often seen as being the same as graphic design, however! they are each very different. Designers create compositions to communicate and solve problems, graphic artists and illustrators create original artwork. Their art takes several forms, from fine art to decoration to storytelling illustrations.
Here are a few examples of art and illustration in Graphic Design

• • T-Shirt Design
• • Graphic Patterns for Textiles
• • Motion Graphics
• • Stock Images
• • Graphic Novels
• • Websites

Graphic Design is more about communicating with a target audience, while illustration is concerned mostly about a creative interpretation.

UI Design Features For Social Media

User Interface(UI) describes the way people interact with a site and the way users can access its functions. UI designers must know what makes the user interface easily navigable. When designing a successful user interface for a social media application or website, many factors need to be taken into consideration.
UI Features for Social Media

• 1. Keep the Interface Simple & Understandable.
• 2. Prominent Call-to-Action(CTA) Buttons.
• 3. Keep your user updated about the interface.
• 4. Keep things clear but also keep things concise.
• 5. Identify things that are familiar to your users and integrate them into your user interface.

Working on achieving some of these features may clash with working on others. But to achieve, a perfect interface designer needs a lot of skill and time.

Environmental Graphic Design

Shaping the idea of Creating Experiences that Connect People to Place. Environmental graphic design visually connects people to places to improve their overall experience by making spaces more memorable, interesting, informative, or easier to navigate.
Well! It is a multidisciplinary practice that merges graphic, architectural, interior, landscape, and industrial design. Finally, you add the pretty, colorful EGD (Environmental Graphic Design) sprinkles on top and the whole thing both looks and tastes amazing.

Traditionally, EGD (Environmental Graphic Design) has produced static print pieces, but digital interactive displays continue to rise in popularity as a means of creating a more engaging experience.

Tips To Design A Great UI

To target the right audience to your application your UI design should be attractive & spectacular. As a designer, it is your responsibility to shape your designs in such a way that interfaces are available to and usable by as many people as possible.
Here are some tips to design a great UI.

• 1. Know the requirements of your User.
• 2. Make Your Interface easy to learn.
• 3. Define how people use your Interface.
• 4. Provide ways to fix errors after they happen.
• 5. Think carefully about element placement and size.

Creating a design is not just picking up elements and putting it together, it is a though process. It requires you to analyze and plan how you can represent your brand to make it stand out from others.

The 5 'C Principles' of User Interface Design

To improve the quality of User Interface Design it is necessary to use its Principles. Here are the 5 'C Principles' of User interface Design

• 1. Clarity: Must be clear in its visual appearance, wordings & concepts
• 2. Compatibility:   • User Compatibility   • Task & Job Compatibility   • Product Compatibility
• 3. Consistency: Element appearance should be consistent.
• 4. Comprehensibility: . Users must feel free to navigate throughout the application.
• 5. Control: Users should have a full-on control to the UI design.

Follow these principles for your user design interface & Get User attracted to your Interface.

Motion Graphic Design

Motion graphics have become an increasingly popular medium for brands to tell their stories. This is largely due to the near limitless directions you can take with animated content.
Even more so than with an infographic, motion graphics have the unique potential to drive engagement in a world in which 80% of all web traffic is video. Still, the type of motion graphic you choose to produce can have a huge impact on how it engages your audience and the conversions you ultimately see.

We are very sure that an infographic, motion graphic, or other visual medium is right for your Marketing Campaign.