Typography Graphic Design

Graphic designers use typography also to ascertain harmony in a design or a web page. A harmonic design has an artistic effect on viewers. The designers use the same font for similar content so that people can recognize it immediately. Typography design is the art and technique of arranging type. It's at the center of a designer's skill set and is about much more than simply making the words legible.

Let’s know a few Typography Rules every designer should know.:

• • Learn the basics.
• • Take note of font communication.
• • Understand kerning.
• • Limit your fonts.
• • Practice correct alignment.
• • Bring visual hierarchy into play.
• • Prioritize readability.
• • Get a handle on "widows" and "orphans."
• • Keep in mind that white space is NOT an empty space.

Now, you know the typeface you choose and how it works with your layout, grid, color scheme, and so on will make the difference between a good, bad, and great design.

Differences b/n Adobe Photoshop & Adobe Illustrator

Adobe Photoshop and Adobe Illustrator are two of Adobe's massively popular graphics programs. These two programs have a lot in common but their differences are bigger than their similarities.

Now let's just quickly go through some differences between Photoshop & Illustrator.

• 1. Photoshop is based on pixels while Illustrator works using vectors.
• 2. Photoshop is used to manipulate photographs, while Illustrator is used in creating artwork.
• 3. A vector graphic will never lose its quality if it's scaled up or down while Photoshop projects will stay at a fixed size.
• 4. Unlike Photoshop's pixel-based format, Illustrator uses mathematical constructs to create vector graphics.
• 5. Creating a logo in Photoshop cannot be enlarged or manipulated in the same manner that an Illustrator based logo can.

Now that you know the basic differences between Photoshop & Illustrator you can quickly select the perfect tool for your project.

Advertising Graphic Design

Advertising design refers to creating and organizing the visual artwork used in advertisements for products and services. It’s all about persuasion.

Advertising can be seen everywhere in the form of billboards, television, wall paintings, etc.

• • The designs used in advertising are created by graphic designers, and advertising agencies as well as the advertising departments of corporations employ these professionals to create and execute brochures, direct mail, web ads, and print ads.
• • The design elements used include fancy lettering, borders, cartoons, illustrations, and photographs. People who designs advertise are not only talented in creative design but also know how to sell a product and capture consumers mind.

A lot of graphic design jobs aren’t even advertised directly. In order to grow in the industry, it is better to maintain a portfolio and approach to the companies. You never know you might land up with a dream offer.

Website Graphic Design

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same.

Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes.

• • Good website design can help you in attracting potential customers and increase sales.
• • A professional graphic designer helps your company to build a user-friendly and athletically pleasing website for your company.

There are a lot of drag-and-drop website builders available. But hiring a professional graphic designer can save a lot of time. If you are a budget-conscious and want a professional graphic design service, then you are in the right place.

Conceptual Graphic Design

Conceptual Graphic Design (CGD) is the first stage of finished graphic design. It is an idea behind applying a broad outline of functions. It is a framework that helps you with all your design decisions. This is also the stage to know about the processes that the designer will take the design through. It involves an understanding of people's needs and how to meet them with products, services, and processes. It shows how the product will solve the problem and gives us a big picture of how it will look when completed. It also involves visual design which helps in creating an identity of the design and sending a visual message to a target audience.

Now it’s your idea for how you’ll solve the problem of communicating your client’s message. The more information you have the better you’ll be able to create different concepts for the design.

Graphic Design Challenges

Graphic design is the process of visual communication and problem-solving through the use of typography, photography, iconography and illustration. You can find the common use of the graphic design in form of a logo, branding, design in newspaper, magazine, and various other platforms.

Here are a few challenges faced while graphic designing:

• 1. Balancing thinking with doing
• 2. Adapting to technological change
• 3. Making great work
• 4. Staying true to design fundamentals
• 5. Being unique

To become a graphic designer and grow your career in this field, the above are the challenges you should know from before & you have to find solutions to overcome these challenges and establish yourself to be one of the most valuable graphic designers.

Corporate Design

When it comes to starting a business, you get to hear terms like “Differentiator,” “Brand Recognition.” But there is one term that doesn’t get much attention, and that’s “Corporate Design.” A corporate identity or corporate image is how a corporation, firm or business enterprise presents itself to the public (such as customers and investors as well as employees). Every business whether it’s small, medium or large has a different story to tell.

It is a broad term that is used to cover two main elements: (design)

• • Logo: It is a graphic mark or a symbol used to identify the company, product or brand. The importance of graphic design is demonstrated form the design of the logo.
• • Color: Along with the logo, a graphic designer should also take into consideration the colors to be used in designing a logo.
• • Typography: A well-designed logo is a combination of business and art. With the help of typography balance between the two can be achieved easily.
• • Branding: A good brand identity design differentiates your product or services from your competitors and provides customers with a strong reason to choose your product.

When we talk about corporate design, it is more than traditional graphic design.

Role of Photography in Graphic Design

Graphic design is an art of combining pictures and words to convey ideas. In graphic design, images are often the best way to get ideas across. Not only what is on the picture, but also the style of photography tells the story. We remember amazing images because of how they make us feel. You can take your graphic design skills to a new level by adding photographs.

Learning how to take quality images will be easier for you since you’re already in the visual arts industry. Your photographs & graphic design art should represent the blend of eye-catching effects. Photography is also an important part of branding, hence the connection with graphic design.

It is a right time to kick-start your Graphic Photography Career. Follow our graphic designing blogs to become a professional graphic designer.

Some Amazing Free Adobe CC Alternatives

For Designers who can not afford Adobe Creative Cloud Packages like, Photoshop CC, Illustrator CC, InDesign CC, etc., there are plenty of tools, one can not say NO to it.

Here are some alternative tools for you to check on:

• 01. Photoshop alternative: Pixlr
• 02. Lightroom alternative: RawTherapee
• 03. Illustrator alternative: Inkscape
• 04. InDesign alternative: Scribus
• 05. Premiere Pro alternative: DaVinci Resolve
• 06. And definitely many more...

Creatives will love these wallet-friendly alternatives to Adobe's Software.

Types Of Logos

A logo is an identity that signifies your business. If your logo is doing its job perfectly then it is going to create positive associations between your company and the target audience. Though there are different types of logos, each one is a combination of an image and typography. Logo design is not about what one likes or dislikes - it's about what works.

Here are 5 different types of logos

• 1. Lettermarks Or Monogram Logos
• 2. Logotypes Or Wordmarks Logos
• 3. Emblem Logos
• 4. Pictorial Mark Logos
• 5. Abstract Logos

Now that you know about the types of logos that are out there, it’s time to craft your own!

Gain Attention

Gain Attention is the first key step taken into account when designing instruction. The basic idea is to grab the learners' attention by presenting an interesting device or a teaser. With the increase in technology, businesses are growing very fast. Every company is trying to grab the attention of customers with various marketing strategies.

Strategic planning involves an analysis of the company's strategic initial situation prior to the formulation, evaluation, and selection of a market-oriented competitive position that contributes to the company's goals and marketing objectives.

But one of the main aspects which most of the companies are not paying attention to is the graphic design that can easily create an influence and snatch the attention of the customers.